Tuesday, September 24, 2013

The Scarecrow-- promo video by Chipotle Mexican Grill


The message that this short promo video portrays is true! Fast food restaurants say one thing and do another. The so claimed "All Natural" really is not; it's no joke when the video says "100% beef-ish!" The funny thing is that most of us know it. There have been a ton of other videos and claims about other fast food restaurants not being honest about what they put in their food. This video works because no words are actually being spoken, it's a very visual and auditory message.

There's one thing that I noticed and it is very effective. Even the birds are not natural, they're robot crows. Also, I love how it does not bash on any fast food restaurant, how it appeals to pathos, and how it doesn't even say it's Chipotle until you see the scarecrow harvesting the actual chipotle. This video tells us to care more about what we eat and to literally "cultivate a better world."

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